Speakers - Playback Marketing Summit 2016
November 1, 2016
Bram & Bluma Appel Salon


Nick Barbuto

Managing Director

OMD Canada

Nick Barbuto leads the Ignition Factory team in Canada and is responsible for understanding and sourcing the latest and greatest in science and technology to help solve client challenges at OMD.

Nick has worked in digital media since 2000. Before joining OMD in 2014, Nick led the digital media practice at...more

Speaking at: Luncheon Roundtables

Heather Cameron

Director, Brand Marketing & Creative

Walmart Canada

Heather Loosemore leads Walmart Canada's creative, media investment, social and PR strategy as the Sr. Director of Marketing Communications.  With over a decade of client, agency and network experience Loosemore has contributed to iconic brand identities such as Johnson & Johnson, Panasonic, RIM, HGTV, Food Network, Microsoft and Rogers.

Speaking at: Opening Remarks; Luncheon Roundtables; Closing Remarks

Jason Chaney


Cossette Communication Inc.

With close to 20 years of experience, originally beginning in pure-play digital, Jay is known for pushing himself, his team and his clients to look at the world differently, to question everything and to seek new ways for brand and audiences to connect. He seeks to break the “rules” of...more

Speaking at: Amp my Plan

Nick Drew

CEO-Fuse Insights

Fresh Intelligence

Nick’s 15 years in research has encompassed both the agency and client sides of the research industry, across North America, Latin America and Europe. Prior to joining Fresh Intelligence, he was SVP of Research and Insight for the PR agency FleishmanHillard, responsible for building out analytics and insights as a...more

Speaking at: Data: How to get it & How to use it

Cory Eisentraut

Executive Creative Director

Havas Worldwide Canada

Cory likes to make things. Stories. Films. Dinner. Products better. After graduating from the University of Western Ontario and then Humber College’s Media Copywriting Program, he began his career at Cundari. Remarkably, that is where he stayed for 15 years rising through the ranks from summer intern to junior copywriter...more

Speaking at: Amp my Plan

Susan Irving


Pepsico Foods Canada

Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Senior Director of Marketing, PepsiCo Global Snacks Group, Susan is responsible for developing and driving a cohesive, fully integrated global marketing agenda for Doritos and...more

Speaking at: Digital Deep Dive

David Kincaid

Managing Partner and Founder

Level 5 Strategy Group

David Kincaid is among the most recognized and respected opinion leaders in the North American marketing industry. He is the Founder and Managing Partner of LEVEL5 Strategy Group, one of Canada’s leading strategic brand consultancies.

Prior to starting LEVEL5, David was Chief Marketing Officer at Corus Entertainment where he helped set...more

Speaking at: Opening Keynote: The MBA Lens with David Kincaid; Luncheon Roundtables

Brent Nelsen


Leo Burnett Company Ltd

Brent in his own words is powered by “culture and caffeine…and some wine thrown in for good measure.” Under his strategic leadership, love for instigation and inspiration, Leo Burnett Toronto has been recognized globally and nationally, winning at virtually every strategy and creative awards show.

His contributions have received numerous recognitions:...more

Speaking at: Let’s give them something to talk about: The New PR

Cynthia Pachovski

VP, Nielsen, Consumer Insights North America


Cynthia is a trilingual senior executive with extensive track records in market research, marketing and strategic advice. Her strongly client-oriented strategic vision enables her to identify growth opportunities for our clients, ways to adapt solutions to the needs of specific markets and multicultural environments and provide compelling tactical and strategic...more

Speaking at: So you think you know your audience: Cracking the Canadian Consumer; Luncheon Roundtables

Robert Rose

Founder and CSO

Content Marketing Institute

Robert is in the business of helping marketers become stellar storytellers.

As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content marketing and customer experience strategies for large companies such as Oracle, The Bill And Melinda Gates Foundation, Allstate...more

Speaking at: Luncheon Roundtables; Afternoon Keynote: What's your content strategy

Rob Schwartz



Rob Schwartz was once described as a "CEO's Creative Director." In other words, the rare creative person who is fascinated by all aspects of a business and finds ways to create breakthrough platforms and campaigns that get results and build brands. He has since transformed from CCO to CEO and...more

Speaking at: Closing keynote: Out-smart, out-hustle and out play big brand budgets

John Slighte

Senior Manager, Enterprise Social Media


John Slighte is the Senior Manager of Enterprise Social Media at RBC. He leads a team responsible for social media and content marketing strategy for RBC sponsorship, corporate citizenship and brand initiatives as well as executive thought leadership, enterprise social media policy and technology. Prior to joining RBC, John worked...more

Speaking at: Data: How to get it & How to use it

Ann Stewart


Maxus Canada

Ann is President of Maxus Canada, Canada’s fastest growing media agency, for 3yrs running, which she launched in 2012 for GroupM. Maxus represents some of Canada’s strongest brands and Ann has built it to an agency of 80 people with offices in Toronto and Montreal.

Ann is known as an innovative...more

Speaking at: Amp my Plan

Mark Tomblin


Juniper Park/TBWA

A UK native, Mark started his advertising career in account management in London and was lucky enough to spend his formative years at leading UK creative agencies WCRS, Leagas Delaney and Collett Dickenson Pearce. Following a spell in a boutique market research consultancy, he moved into planning, where he has...more

Speaking at: Opening Remarks; Digital Deep Dive; Luncheon Roundtables; Closing Remarks

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