Advisory Board - Playback Marketing Summit 2016
November 1, 2016
Bram & Bluma Appel Salon

Advisory Board

Advisory Board Members

Alan Middleton

Professor of Marketing
Schulich Executive Education Centre

His 25 year practitioner career includes marketing roles with the Universal Oil Products Company (UOP Inc.) in Chicago, USA, Esso Petroleum in Oslo, Norway, and a career in advertising with the J. Walter Thompson (JWT) advertising agency in the UK, Canada and Japan concluding as President/CEO of JWT Japan and Executive Vice President and a Board Director of the worldwide company.

His 25 year academic career includes teaching at the Rutgers Graduate School of Business in the US, leading business schools in Argentina, China, India, Russia and Thailand, and currently the marketing faculty at the Schulich School of Business.  In 2001 he took over as Executive Director of the Schulich Executive Education Centre which runs non-degree programs for over 10,000 executives and managers a year domestically and internationally.

Alan co-authored the books Advertising Works II, and Ikonica – A Fieldguide to Canada’s Brandscape, and has numerous papers and book chapters published

He is a co-founder of the ‘Cassie’ advertising awards, is a member of the Canadian Marketing Hall of Legends , a holder of the ACA Gold Medal for contribution to the marketing industry, the Queen Elizabeth II Diamond Jubilee Medal for service to the literacy movement, and International Association of Business Communicators Toronto Communicator of the Year award.

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