Advisory Board Co-Chairs
Senior Manager, Brand Marketing Canada
Heather Loosemore leads Walmart Canada's creative, media investment, social and PR strategy as the Sr. Director of Marketing Communications. With over a decade of client, agency and network experience Loosemore has contributed to iconic brand identities such as Johnson & Johnson, Panasonic, RIM, HGTV, Food Network, Microsoft and Rogers.
A UK native, Mark started his advertising career in account management in London and was lucky enough to spend his formative years at leading UK creative agencies WCRS, Leagas Delaney and Collett Dickenson Pearce. Following a spell in a boutique market research consultancy, he moved into planning, where he has...more
Advisory Board Members
Director Promotions and Communications
Francesca joined Telefilm in 2006 as the Deputy Director, English Market for the Canadian Television Fund (now Canada Media Fund), by 2008 she was promoted to Director of that team and is now very excited to be the Director of National Promotions and Communications. Francesca has always been a fan...more
Canada Media Fund
Maurice Boucher has over twenty five years of experience in marketing and communications in various fields including broadcasting. He was also the first Executive Director of Destination centre-ville, the downtown Montreal commercial development association — the largest local business organization of its kind in Canada. Maurice Boucher has also worked...more
Veronica Holmes has more than 20 years experience in digital, with a unique perspective from her work in agency, publisher and ad tech sectors.
Veronica most recently worked with Juice Mobile where she gained a deep understanding of mobile programmatic, proximity marketing and the power of mobile-first user experiences.
Chief Marketing Officer
As SVP Marketing and eCommerce, Frederick leads the brand journey and digital innovation from coast-to-coast for corporate and franchisee banners at Canada’s number one sporting goods retailer – FGL Sports. With over 15 years of strategic marketing experience, Frederick specializes in eCommerce, digital media and brand management. He has re-launched...more
Partner & Co Founder
The Lightning Group
Howard Lichtman is the Partner & Co-Founder of Ethnicity Multicultural Marketing & Advertising.
Ethnicity is a dynamic, integrated, full-service multicultural marketing and advertising agency dedicated to driving new growth and sales by engaging Canada’s fast-growing, big-spending ethnic communities. We drive new sales and growth for corporations by successfully reaching out to...more
Distinguished Adjunct Professor of Marketing
Schulich Executive Education Centre
His 25 year practitioner career includes marketing roles with the Universal Oil Products Company (UOP Inc.) in Chicago, USA, Esso Petroleum in Oslo, Norway, and a career in advertising with the J. Walter Thompson (JWT) advertising agency in the UK, Canada and Japan concluding as President/CEO of JWT Japan and...more
SVP Theatrical Marketing Canada Film
Joanna Miles is currently VP marketing at Entertainment One Films, Canada’s leading motion picture distributor. Working on such titles as The Hunger Games franchise, Mommy, the Divergent franchise and Born To Be Blue, she has effectively marketed these titles to English Canadian audiences. Joanna gained extensive marketing and distribution experience...more
The Hive Strategic Marketing
Michelle Prowse is the VP of planning at The Hive, her agency home since 2008. Over the years, Michelle has had the privilege to work at great Canadian advertising agencies such as Taxi and MacLaren McCann. Leading the charge on a diverse list of brave clients, including Mondelez, Reebok, Viagra,...more
Director, Shopper Marketing
Kraft Heinz Company
Since joining Kraft Canada in 1996, Jennifer has held a variety of both sales and marketing positions within the retail & foodservice divisions of Kraft, including key account management, brand and category marketing, and customer and shopper marketing.
Jennifer’s current role at The Kraft Heinz Company is to lead a team...more
Corporate affairs & industry relations
Elisa Suppa is senior advisor for strategy and research with Telefilm Canada, where she focuses on strategic content creation, research, business development, policy and stakeholder partnerships. Her work in media and brand development began as executive producer with Spafax, an international media company, curating screen content and media product for...more