Advisory Board - Playback Marketing Summit 2016
November 1, 2016
Bram & Bluma Appel Salon

Advisory Board

Advisory Board Co-Chairs

Heather Loosemore

Senior Director, Marketing Communications
Walmart Canada

Heather Loosemore leads Walmart Canada's creative, media investment, social and PR strategy as the Sr. Director of Marketing Communications.  With over a decade of client, agency and network experience Loosemore has contributed to iconic brand identities such as Johnson & Johnson, Panasonic, RIM, HGTV, Food Network, Microsoft and Rogers.

Speaking at: Opening Remarks,Luncheon Roundtables,Closing Remarks

Mark Tomblin

Chief Strategy Officer
Juniper Park/TBWA

A UK native, Mark started his advertising career in account management in London and was lucky enough to spend his formative years at leading UK creative agencies WCRS, Leagas Delaney and Collett Dickenson Pearce. Following a spell in a boutique market research consultancy, he moved into planning, where he has...more

Speaking at: Opening Remarks,Digital Deep Dive,Luncheon Roundtables,Closing Remarks

Advisory Board Members

Francesca Accinelli

Director, National Promotions and Communications
Telefilm Canada

Francesca joined Telefilm in 2006 as the Deputy Director, English Market for the Canadian Television Fund (now Canada Media Fund), by 2008 she was promoted to Director of that team and is now very excited to be the Director of National Promotions and Communications. Francesca has always been a fan...more

Maurice Boucher

Director of Communications
Canada Media Fund

Maurice Boucher has over twenty five years of experience in marketing and communications in various fields including broadcasting. He was also the first Executive Director of Destination centre-ville, the downtown Montreal commercial development association — the largest local business organization of its kind in Canada. Maurice Boucher has also worked...more

Veronica Holmes

Digital Consultant

Veronica Holmes has more than 20 years experience in digital, with a unique perspective from her work in agency, publisher and ad tech sectors.  

Veronica most recently worked with Juice Mobile where she gained a deep understanding of mobile programmatic, proximity marketing and the power of mobile-first user experiences.

At ZenithOptimedia,...more

Frederick Lecoq

VP, Marketing and E-Commerce
FGL Sports

As SVP Marketing and eCommerce, Frederick leads the brand journey and digital innovation from coast-to-coast for corporate and franchisee banners at Canada’s number one sporting goods retailer – FGL Sports. With over 15 years of strategic marketing experience, Frederick specializes in eCommerce, digital media and brand management. He has re-launched...more

Howard Lichtman

President
The Lightning Group

Howard Lichtman is the Partner & Co-Founder of Ethnicity Multicultural Marketing & Advertising.

Ethnicity is a dynamic, integrated, full-service multicultural marketing and advertising agency dedicated to driving new growth and sales by engaging Canada’s fast-growing, big-spending ethnic communities. We drive new sales and growth for corporations by successfully reaching out to...more

Alan Middleton

Professor of Marketing
Schulich Executive Education Centre

His 25 year practitioner career includes marketing roles with the Universal Oil Products Company (UOP Inc.) in Chicago, USA, Esso Petroleum in Oslo, Norway, and a career in advertising with the J. Walter Thompson (JWT) advertising agency in the UK, Canada and Japan concluding as President/CEO of JWT Japan and...more

Joanna Miles

VP, Marketing
Entertainment One

Joanna Miles is currently VP marketing at Entertainment  One Films, Canada’s leading motion picture distributor. Working on such titles as The Hunger Games franchise, Mommy, the Divergent franchise and Born To Be Blue, she has effectively marketed these titles to English Canadian audiences. Joanna gained extensive marketing and distribution experience...more

Michelle Prowse

VP, Planning
The Hive Strategic Marketing

Michelle Prowse is the VP of planning at The Hive, her agency home since 2008.  Over the years, Michelle has had the privilege to work at great Canadian advertising agencies such as Taxi and MacLaren McCann.  Leading the charge on a diverse list of brave clients, including Mondelez, Reebok, Viagra,...more

Jennifer Salter

Director, Shopper Marketing
Kraft Heinz Company

Since joining Kraft Canada in 1996, Jennifer has held a variety of both sales and marketing positions within the retail & foodservice divisions of Kraft, including key account management, brand and category marketing, and customer and shopper marketing. 

Jennifer’s current role at The Kraft Heinz Company is to lead a team...more

Elisa Suppa

Senior Advisor for Strategy and Research
Telefilm Canada

Elisa Suppa is senior advisor for strategy and research with Telefilm Canada, where she focuses on strategic content creation, research, business development, policy and stakeholder partnerships. Her work in media and brand development began as executive producer with Spafax, an international media company, curating screen content and media product for...more

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