Advisory Board Members
VP, Marketing and E-Commerce
As SVP Marketing and eCommerce, Frederick leads the brand journey and digital innovation from coast-to-coast for corporate and franchisee banners at Canada’s number one sporting goods retailer – FGL Sports. With over 15 years of strategic marketing experience, Frederick specializes in eCommerce, digital media and brand management. He has re-launched and elevated FGL Sports brands including Sport Chek, Atmosphere and Sport Experts bringing them to the forefront of digital change with the launch of Canada’s first digital flyer program, the rollout of several ecommerce sites, and the implementation of a content marketing strategy. As a digital disruptor, Frederick has held titles with several world-class organizations including: Vice President for Global Brand Marketing & Digital Strategy at LG Electronics Global, Marketing Director for Microsoft Europe, and Marketing Director at Nokia.