Session - Playback Marketing Summit 2016
November 1, 2016
Bram & Bluma Appel Salon


Digital Deep Dive

Tuesday, November 1, 2016
11:30 AM - 12:15 PM

Social media can be one of the most effective tools in your marketing toolkit, but if you’re treating it like a magical free bullhorn then it’s no better than sending a message in a bottle. Learn how to get social tools really working for you by diving into some cheap, cheerful and highly effective digital marketing cases. Get schooled on what not to do in social media as we focus in on the importance of pragmatism, targeting and leveraging your existing audience.


Susan Irving
Pepsico Foods Canada

Mark Tomblin
Juniper Park/TBWA

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