A UK native, Mark started his advertising career in account management in London and was lucky enough to spend his formative years at leading UK creative agencies WCRS, Leagas Delaney and Collett Dickenson Pearce. Following a spell in a boutique market research consultancy, he moved into planning, where he has remained ever since.
His last role in London was at Leo Burnett, where he led a team of nearly 40 planners and researchers. His time there was capped by the agency winning two Golds in the globally prestigious IPA Effectiveness Awards in 2012 – the most the agency has ever won.
Mark came to Canada in January 2013 to head up planning at TAXI Toronto. Six months later, he was appointed their first network CSO. Under his strategic stewardship, the agency enjoyed a string of success at both the Cassies and the Effies for clients such as Canadian Tire, Kraft Foods and Koodo, as well as an enviable new business record in 2015.
Mark is a Certified Member of the Market Research Society, a Member of the Institute of Practitioners in Advertising (UK) and Chair of the Account Planning Group of Canada. In addition, he has judged the APG Creative Planning Awards in the UK, been a jury member for the Cassies, a finals judge for the North American Effies and Co-Chair of the inaugural Strategy Awards here in Canada.