Session

So you think you know your audience: Cracking the Canadian Consumer

Tuesday, November 1, 2016
10:00 AM - 10:30 AM
Epic

Age and gender targeting? That’s nice if you only want to scratch the surface of your potential audience. But if you want to enter your next production prepared you'll want to be in the room as Telefilm and Nielsen unveil their new study digging deeper into the film consumption habits of Canadians. Cynthia Pachovski, VP, Nielsen, Consumer Insights North America, will be on hand to detail the report's findings, which breaks Canadians down into key segments, and then analyzes how and why they consume content and view Canadian films.