Session - Playback Marketing Summit 2016
November 1, 2016
Bram & Bluma Appel Salon


Let’s give them something to talk about: The New PR

Tuesday, November 1, 2016
2:00 PM - 2:45 PM

PR is no longer about film reviews, publicity tours and relying on festival-reflected glory. While the old PR tactics were kind of like buying a lottery ticket, the new PR leaves less to chance. It’s knowing what’s important to your audience, seeing where your project intersects with their interests, and beginning that conversation through tactics that range from partnerships and events to causes and new content streams. Now, everything is PR, so learn how to harness its power with examples of activations that cut through the noise.


Brent Nelsen
Leo Burnett Company Ltd

Amanda Shuchat
Co-Founder & Co-CEO
The Colony Project

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