With close to 20 years of experience, originally beginning in pure-play digital, Jay is known for pushing himself, his team and his clients to look at the world differently, to question everything and to seek new ways for brand and audiences to connect. He seeks to break the “rules” of advertising and create an entirely new level of value for brands and consumers.
This approach has led to many noteworthy campaigns that have been recognized on a global level and have contributed to significant business gains for clients. It has also led to the creation to one of the most versatile Strategy teams in the industry, which currently services General Mills brands, McDonald’s, Telus, Sick Kids, Intact Insurance, Canadian Olympic Committee, and Habitat For Humanity amongst many others.
Jay has previously worked with lg2, Tribal/DDB, Critical Mass, and Blast Radius.