The new era of marketing is digital - and it’s turning the world of content creators upside down. Advertising is native, product brands are now media companies, publishers are now marketing agencies, and media companies now have to bake the marketing into every piece of content they make. In this session, author and content marketing strategist Robert Rose will help producers and media companies navigate the new ecosystem and become better partners and better marketers by connecting directly with audiences. Rose will discuss the new types of talent, processes and tech that are key to effectively marketing and building IP brands – and how to create long term content strategies that build ROI and equity for your company brand.

Featuring:

Robert Rose
Founder and CSO
Content Marketing Institute