Julius Comia

Director, Marketing & Promotions

Entertainment One

A 15 year veteran of the film industry, Julius has worked on the release and broadcast of over 600 Film and TV shows. He has negotiated many high profile brand partnerships in Canada for films such as The Hunger Games, Divergent, Sex and the City, Django Unchained, Trailer Park Boys, Lord of the Rings Trilogy, Paddington, and the Spy Kids franchise, among others.

Notable partnerships that Julius has forged include Dell Canada’s Back to School Laptop Promotion with the animated sci-fi adventure, 9; Baskin Robbins’ Waffle Bowl Promotion with the family adventure, Journey to the Center of the Earth; KFC’s Dip’ems Launch with the family sci-fi adventure, Ender’s Game; Pizza Pizza’s Cheesebridge Promotion with the Oscar nominated, animated feature, The Boxtrolls; and more recently Samsung’s Tab S and Curve TV launch and Petro Canada’s Unite the Districts Campaign with the Hollywood blockbuster, The Hunger Games: Mockingjay, Pt. 1.

Julius has a keen ability and understanding of balancing and identifying brand/studio objectives that enable campaigns to succeed. He ensures that all brands are able to fully leverage relevant co-branded content through creative use of Film/TV assets, licensing, merchandising, consumer promotions, sponsorships and product integrations suitable for consumption across all media.

Speaking at: Lunch Roundtables; Strategic partnerships: When 1+1 equals more than 2