Speakers - Playback Marketing Summit 2015
October 29, 2015
Bram & Bluma Appel Salon

Speakers

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Francesca Accinelli

Senior Vice President, Program Strategy and Industry Development

Telefilm Canada

 

Francesca joined Telefilm in 2006 as the deputy director, English market for the Canadian Television Fund (now Canada Media Fund). By 2008 she was promoted to director of that team and is now the director, national promotions and communications. Francesca has always been a fan of Canadian film and television...more

Speaking at: Opening Remarks


Katie Bailey

Content Director & Editor

Playback

As editor of Playback, Katie Bailey oversees the magazine and website's coverage of the film, TV and digital entertainment business in Canada. From chasing down the latest development deals and acquisitions to the fast-changing digital universe, Playback is the industry's source for the most up-to-date information.

Speaking at: Opening Remarks; Closing Remarks


Nick Barbuto

Managing Director

Ignition Factory @ OMD

Nick Barbuto leads the Ignition Factory team in Canada and is responsible for understanding and sourcing the latest and greatest in science and technology to help solve client challenges at OMD.

Nick has worked in digital media since 2000. Before joining OMD in 2014, Nick led the digital media practice at...more

Speaking at: Lunch Roundtables; The Digital Toolbox: Everything you need to do digi right


Mark Bishop

Co-President, Blue Ant Studios

marblemedia

Mark Bishop is co-CEO and executive producer of marblemedia. Mark has a strategic responsibility to oversee the company’s growth and management of all divisional and corporate undertakings, including distribution and sales (Distribution360), finance, digital media and new business ventures.

Having founded the company with business partner Matt Hornburg over a decade...more

Speaking at: Lunch Roundtables; Where do we go from here?


Mark Childs

Chief Marketing Officer

Samsung Canada

An inspiring marketer whose strategic contribution led to growth and breakthrough innovation with major organizations internationally, Mark Childs understands how to build vital brands that resonate with Canadian consumers. As Samsung Electronic Canada Inc.’s first chief marketing officer, Mark leads the organization’s strategic brand and marketing initiatives, overseeing the brand...more

Speaking at: Dive Deep with a CMO


Julius Comia

Director, Marketing & Promotions

Entertainment One

A 15 year veteran of the film industry, Julius has worked on the release and broadcast of over 600 Film and TV shows. He has negotiated many high profile brand partnerships in Canada for films such as The Hunger Games, Divergent, Sex and the City, Django Unchained, Trailer Park Boys,...more

Speaking at: Lunch Roundtables; Strategic partnerships: When 1+1 equals more than 2


Fab Dolan

Head Of Large Advertiser & Agency Marketing

Google Canada

At Google Canada, Fab Dolan teaches Fortune 500 business leaders how emerging technologies can redefine the way they grow their brands. From YouTube channels that acquire millions of subscribers overnight to global corporations embracing creative branded content, Dolan explores the challenges and opportunities facing marketers and brands.

At work and in...more

Speaking at: Dissecting data: a marketing plan’s most powerful tool


Robin Heisey

Creative Director

Robin Heisey is a Toronto-based creative director, writer and brand storyteller.  Formerly the Chief Creative Officer of FCB Canada, he now works with marketers and their agencies consulting in the areas of creative, storytelling and business development. He has been a frequent speaker, writer and judge at conferences, including the...more

Speaking at: Buzz on a Budget


Laura Henderson

Global Head of Content & Media Monetization

Mondelez International

Laura Henderson is the Global Head of Content & Media Monetization for Mondelez International, the makers of snack brands like Oreo, Trident, and Cadbury. In this role, she is tasked with reimagining the company’s approach to brand communications, making brand content that’s good enough to make money.  With a track record...more

Speaking at: Lunch Roundtables; Build my brand! Top tips from a CPG marketing expert


Veronica Holmes

Digital Consultant

Veronica Holmes is a digital consultant who brings over 20 years of experience in digital media, content creation and licensing, as well as advertising sales and operations.  Veronica spent the last five years as President, Digital at ZenithOptimedia, building the agency’s digital capabilities, including excellence in buying, programmatic, search and...more

Speaking at: Tweak my plan


Christina Jennings

Chairman & President

Shaftesbury

One of Canada’s most accomplished producers, Christina Jennings founded Shaftesbury in 1987 as a feature film company, producing such acclaimed titles as Camilla, starring Jessica Tandy and Bridget Fonda. Since then, Jennings has evolved Shaftesbury into a diversified, global business with offices in Toronto and Los Angeles, spanning the production...more

Speaking at: Keynote: Walter Levitt, CMO, Comedy Central with Christina Jennings, Chairman & CEO, Shaftesbury


Amy Laski

President

Felicity PR

Amy Laski founded Felicity in 2011. It has since grown to become an award-winning virtual integrated communications and public relations agency.  Felicity teams are comprised of seasoned communicators driven by business minds, and are custom-tailored with the right experts based on client needs. Felicity partners with clients to leverage public relations...more

Speaking at: Tweak my plan


Walter Levitt

Principal

Comedy Central

Walter Levitt is Chief Marketing Officer for Comedy Central and is based in the company’s New York City office, reporting to Michele Ganeless, President of Comedy Central. He is a key member of the senior leadership team overseeing all facets of strategic and creative brand development, advertising & promotion,...more

Speaking at: Keynote: Walter Levitt, CMO, Comedy Central with Christina Jennings, Chairman & CEO, Shaftesbury


Howard Lichtman

Partner & Co-Founder

The Lightning Group

Howard Lichtman is the Partner & Co-Founder of Ethnicity Multicultural Marketing & Advertising, as well as Founder & President of The Lightning Group.

Ethnicity is a dynamic, integrated, full service, multicultural marketing and advertising agency dedicated to driving new growth and sales by engaging Canada’s fast-growing, big-spending, ethnic communities. We drive...more

Speaking at: Strategic partnerships: When 1+1 equals more than 2


Marina Matyash

VP, Digital

ZenithOptimedia

Marina Matyash is a VP, Group Account Director at ZenithOptimedia where she leads strategic planning team for a diverse client portfolio. With a background in telecommunications, tourism, lottery and beauty, Marina has been at the forefront of many digital firsts. A strong believer in the holistic approach to planning and...more

Speaking at: The Digital Toolbox: Everything you need to do digi right


Alan Middleton

Independent Author Speaker and Consultant With Sage Management Advice

York University

Born and educated in London, and Brighton, England, Alan graduated from the London School of Economics and Political Science, London University with a B.Sc. Honours Sociology. He subsequently earned an MBA and then a PhD. in Business Administration from the Schulich School of Business, York University in Toronto, Canada.

After working...more

Speaking at: Deconstructing today’s market math


Joanna Miles

SVP Theatrical Marketing Canada Film

eOne Films

Joanna Miles is currently VP marketing at eOne Films, Canada’s leading motion picture distributor. Working on such titles as The Hunger Games, Divergent, Mommy and John Wick, she has effectively marketed these titles to English Canadian audiences. Joanna gained extensive marketing and distribution experience from her tenures at Maple Pictures...more

Speaking at: Buzz on a Budget


Mia Pearson

Co-Founder

North Strategic and Notch Video

A combination of entrepreneurial spirit and a passion to disrupt traditional business models, led Mia, a serial entrepreneur, to leave her position as regional president for FleishmanHillard Canada, and co-founder and CEO of High Road Communications, to go back out on her own and set a new standard in social...more

Speaking at: The Digital Toolbox: Everything you need to do digi right


Michelle Prowse

VP, Planning

The Hive Strategic Marketing

Michelle Prowse is the VP of planning at The Hive, her agency home since 2008.  Over the years, Michelle has had the privilege to work at great Canadian advertising agencies such as Taxi and MacLaren McCann.  Leading the charge on a diverse list of brave clients, including Mondelez, Reebok, Viagra,...more

Speaking at: Lunch Roundtables


Randy Stein

Partner, Creative Director

Grip Limited

At the age of 29, Randy was named creative director of a top Canadian creative agency, Palmer Jarvis DDB, Vancouver.  There he led the agency to a then-unprecedented three-peat as strategy magazine's Agency of the Year.  In 2002, Randy joined Grip Limited as a partner where he helped Grip win...more

Speaking at: Tweak my plan


Mark Tomblin

Founder

TAXI

Mark has worked widely in and around the communications industry in many different environments, from small start-ups to large network shops, from a boutique research consultancy to a digital advertising agency. He has extensive experience of working with a great variety of clients, large and small, public, private and not-for-profit.

The...more

Speaking at: Dissecting data: a marketing plan’s most powerful tool

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