Session

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Strategic partnerships: When 1+1 equals more than 2

Thursday, October 29, 2015
2:15 PM - 2:45 PM
Epic

Innovative partnerships can exponentially further a marketing goal when both parties are aligned. Entertainment marketing has a long history of collaborating with brands to maximise promotional reach, but there’s bigger payoff potential in building strategic content programs with partners who share your target audience. From media to music, explore how to develop big-picture audience-building alliances.