Mark Childs

Chief Marketing Officer
Samsung Canada

An inspiring marketer whose strategic contribution led to growth and breakthrough innovation with major organizations internationally, Mark Childs understands how to build vital brands that resonate with Canadian consumers. As Samsung Electronic Canada Inc.’s first chief marketing officer, Mark leads the organization’s strategic brand and marketing initiatives, overseeing the brand marketing, retail experience, public relations, marketing communications and online/social media teams.

Prior to joining Samsung, Mark was VP of marketing at Campbell Company of Canada. His strategic leadership and insight led to Campbell soup, beverage and cracker portfolio vitality, CSR refreshed unique brand identity, and a highly engaged team. Known for his marketing foresight and passion, Mark’s time at Campbell’s soup also enabled him to participate in the company’s Canadian senior leadership and global marketing excellence team.

Recognized as a strong team leader, Mark actively cultivates marketing talent and “best practices” within the industry and with several community organizations. He has consistently contributed professionally to the Association of Canadian Advertisers (ACA) board, the Advertising Standards Canada (ASC) Children’s Advertising Commitment committee, Enactus Canada and was creative chair at Concerned Children's Advertisers.

A role model in the LGBTA community, Mark pioneered the launch of PFLAG Canada’s 2012 awareness campaign while volunteering for the organization, winning a world-renowned Cannes Lion award for the program. Additionally, he is currently Board Advisor to Out on Bay Street, an organization which provides resources and opportunities for lesbian, gay, bisexual, transgender, queer and ally (LGBTQA) students, young professionals and pro-LGBTQA organizations across Canada.

Originally from the U.K., Mark attended Groupe ESC Business School in Reims, France, following his studies at Queen Mary’s College in England. 

Speaking at: Dive Deep with a CMO