Session

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Dive Deep with a CMO

Thursday, October 29, 2015
9:15 AM - 9:45 AM
Epic

One of Canada’s top CMOs shares the process behind developing campaign strategies: audience identification, using customer insights, translating truths into compelling positioning, audience engagement and identifying “reasons to believe” that can help drive message breakthrough. Samsung’s Mark Childs champions innovation and adopting a start-up mentality, and will show how to build marketing programs that break through.