Session - Playback Marketing Summit 2015
October 29, 2015
Bram & Bluma Appel Salon

Session

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Lunch Roundtables

Thursday, October 29, 2015
12:15 PM - 1:15 PM
Novella


Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice.

Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in.

 

Nick Barbuto, Managing Director, Ignition Factory @ OMD 

While being the first to know is great, being the first to understand is even better. Barbuto will be hosting a luncheon table discussion on incorporating the latest and greatest technology into both communications and marketing initiatives. From machine learning to glass that allows the colourblind to see colour and everything in between, Barbuto is ready to get geeky with you on pretty much any technology-related discussion you would like to engage on.


Mark Bishop, Co-CEO & Executive Producer, marblemedia

Does experiential marketing opportunities increase the quality of a brand and engagement among its audience? Discover and discuss how developing an all-encompassing experience, weaving digital and live/physical events, can engage users before, during and after an experience. 


Julius Comia, Director, Marketing & Promotions, Entertainment One

Comia will speak to product and brand integration for film and TV and explore the possibilities, limitations and considerations that brands and producers should be aware of.


Laura Henderson, Global Head of Content & Media Monetization, Mondelez International

Henderson will discuss how brands make compelling content that ultimately monetizes, what pitfalls may be encountered, and how engaging with partners can help you achieve your goal.


Michelle Prowse, VP of Planning, The Hive Strategic Marketing 

Prouse tackles how to harness the power of fandoms even when you’re not a superhero movie. Where is the opportunity in all this for you? We’re seeing brands bring together networks of peers and fans to supercharge their message. What can we take away and learn?

Featuring:


Nick Barbuto
Managing Director
Ignition Factory @ OMD

Mark Bishop
Co-President, Blue Ant Studios
marblemedia

Julius Comia
Director, Marketing & Promotions
Entertainment One

Laura Henderson
Global Head of Content & Media Monetization
Mondelez International

Michelle Prowse
VP, Planning
The Hive Strategic Marketing

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