Laura Henderson

Global Head of Content & Media Monetization

Mondelez International

Laura Henderson is the Global Head of Content & Media Monetization for Mondelez International, the makers of snack brands like Oreo, Trident, and Cadbury. In this role, she is tasked with reimagining the company’s approach to brand communications, making brand content that’s good enough to make money.  With a track record of success growing powerful global brands and businesses as a brand marketer, Laura brings a strategic focus to a fast-evolving industry. Her work has been recognized as game-changing and industry-leading by various organizations and publications like Advertising Women of New York, Ad Age, and Ad Week.  Previously, Laura ran North America Media & Comm’s Planning for Mondelez where she focused on media planning, investment, and innovation. Laura started her career in brand marketing at Cadbury and Kraft Foods, leading several businesses within the Canadian market.

Speaking at: Build my brand! Top tips from a CPG marketing expert; Lunch Roundtables