Amy Laski

President

Felicity PR

Amy Laski founded Felicity in 2011. It has since grown to become an award-winning virtual integrated communications and public relations agency.  Felicity teams are comprised of seasoned communicators driven by business minds, and are custom-tailored with the right experts based on client needs. Felicity partners with clients to leverage public relations in support of their overall business strategies, to optimize reputation, inspire action, and drive bottom-line results. 

Prior to starting Felicity, Amy was the Public Affairs Manager for Sparkling Beverages at Coca-Cola Canada, where she led their first-ever efforts to improve category permissibility and consumption. This included a comprehensive stakeholder engagement strategy, fostering strong relationships with the country’s most prominent wellness influencers including media, partners, medical professionals and government. On the brand side, Amy directed all consumer earned media activities for Sparkling Beverages. She acted as a Coca-Cola media spokesperson during the Vancouver 2010 Olympic Torch Relay and Winter Games, and was selected as a Vancouver 2010 Olympic Torch Relay Torchbearer by Coca-Cola senior executives for taking personal action to positively impact the lives of those around her. Prior to joining Coca-Cola, Amy worked for two leading traditional PR agencies, managing communications for brands such as Listerine Mouthwash, Polysporin, Benylin, Rolaids, Visine, Reactine, Queen’s School of Business, Tropicana, Quaker, Gatorade, Viagra, LG Electronics and Bausch & Lomb. Amy is a recipient of multiple industry awards including the International Association of Business Communicators (IABC) Gold Quill Award (world-wide competition), IABC Toronto Ovation Award, and the Canadian Public Relations Society – Best Agency Brand Development Campaign of the Year. Amy is a graduate of The Richard Ivey School of Business at The University of Western Ontario. For more information about Felicity, go to www.felicitypr.com.

Speaking at: Tweak my plan