Session
Digital Deep Dive
Tuesday, November 1, 2016
11:30 AM - 12:15 PM
Epic
Social media can be one of the most effective tools in your marketing toolkit, but if you’re treating it like a magical free bullhorn then it’s no better than sending a message in a bottle. Learn how to get social tools really working for you by diving into some cheap, cheerful and highly effective digital marketing cases. Get schooled on what not to do in social media as we focus in on the importance of pragmatism, targeting and leveraging your existing audience.
Featuring:
Susan Irving
CMO
Pepsico Foods Canada
Mark Tomblin
Founder
Juniper Park/TBWA