Session

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Buzz on a Budget

Thursday, October 29, 2015
4:15 PM - 4:45 PM
Epic

Creativity and innovative ideas can trump big budgets. Joanna Miles of eOne and creative director Robin Heisey look at how to leverage your marketing mix to get the most bang for your buck. From social media to guerrilla techniques there are ways to push your project with little or no money – it’s all about creating a connection that incites action and getting your audience to spread the word. This interactive breakaway session will showcase best in class examples of who made it work.