The Chief Marketing Officer at Viacom’s Comedy Central, Walter Levitt joins Christina Jennings, Chairman & CEO Shaftesbury in a conversation about promoting one of America’s biggest comedy brands through one of marketing’s most disruptive periods.  

Under Levitt, Comedy Central embraced sharability as central to its content-promotion strategy early on and enjoyed runaway success using original digital content to boost linear audiences. The strategy helped build what would go on to be major Comedy Central brands, like Key and Peele, Tosh.0 and Workaholics while continuing to cultivate one of TV’s most fanatical fanbases for The Daily Show with Jon Stewart. 

With the number of platforms exploding, Comedy Central’s marketing strategy now includes Snapchat, which it used to help launch Trevor Noah as its newest personality, and keeping breakout Inside Amy Schumer’s star rising by feeding the internet’s endless appetite for all things Amy. After all, keeping Comedy Central front of mind with comedy seekers is Levitt’s MO daily.

Featuring:

Christina Jennings
Chairman & President
Shaftesbury

Walter Levitt
Principal
Comedy Central