Session

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Deconstructing today’s market math

Thursday, October 29, 2015
9:45 AM - 10:15 AM
Epic

It’s branding expert and Marketing Hall of Legends inductee Dr. Alan Middleton’s job to school Canada’s top execs on how to build cutting-edge plans. Middleton breaks down go-to-market-strategy MBA style – from establishing the market size, the cost to reach your audience versus results, to effectively developing powerful strategies to push your content forward and provide long-term ROI and ROE. It’s a new playground, so time to revisit the formula.