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Thursday, October 29
| 8:00 AM |
Registration & Networking Breakfast
8:00 AM-9:00 AM |
| 9:00 AM |
Opening Remarks
Epic 9:00 AM-9:15 AM Speaking
Katie Bailey 
Francesca Accinelli |
| 9:15 AM |
Dive Deep with a CMO
Epic 9:15 AM-9:45 AM One of Canada’s top CMOs shares the process behind developing campaign strategies: audience identification, using customer insights, translating truths into compelling positioning, audience engagement and identifying “reasons to believe” that can help drive message breakthrough. Samsung’s Mark Childs champions innovation and adopting a start-up mentality, and will show how to build marketing programs that break through. Speaking
Mark Childs |
| 9:45 AM |
Deconstructing today’s market math
Epic 9:45 AM-10:15 AM It’s branding expert and Marketing Hall of Legends inductee Dr. Alan Middleton’s job to school Canada’s top execs on how to build cutting-edge plans. Middleton breaks down go-to-market-strategy MBA style – from establishing the market size, the cost to reach your audience versus results, to effectively developing powerful strategies to push your content forward and provide long-term ROI and ROE. It’s a new playground, so time to revisit the formula. Speaking
Alan Middleton |
| 10:15 AM |
Networking Refreshment Break
10:15 AM-10:30 AM |
| 10:30 AM |
Build my brand! Top tips from a CPG marketing expert
Epic 10:30 AM-11:00 AM Laura Henderson, marketer-turned-media-leader, is relentlessly focused on shaping the future of brand communications. Running global content and media monetization for Mondelez, she knows something about creating content that makes money and will translate her experience growing powerful global brands into tools & rules you can use to effectively reach your audience. Speaking
Laura Henderson |
| 11:00 AM |
The Digital Toolbox: Everything you need to do digi right
Epic 11:00 AM-11:45 AM The importance of digital can’t be overstated as one of the most powerful tools in marketing today – and one of the most cost-effective. PR and social media expert Mia Pearson, ZenithOptimedia’s Marina Matyash and media innovation whiz Nick Barbuto build your digital toolbox starting with strategic planning, leveraging social media and influencers and a keen awareness of what’s hot right now. Speaking
Mia Pearson 
Nick Barbuto 
Marina Matyash |
| 11:45 AM |
Where do we go from here?
Epic 11:45 AM-12:15 PM Purposeful, strategic branding and marketing can take you to exciting, unexpected places. The man behind some of Canada’s most ambitious projects unpacks how a clear brand vision and savvy strategy helped turn the seemingly impossible into a success - and weighs in on some of the under-utilized opportunities in the entertainment marketing space. Speaking
Mark Bishop |
| 12:15 PM |
Lunch Roundtables
Novella 12:15 PM-1:15 PM Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice. Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in.
Nick Barbuto, Managing Director, Ignition Factory @ OMD While being the first to know is great, being the first to understand is even better. Barbuto will be hosting a luncheon table discussion on incorporating the latest and greatest technology into both communications and marketing initiatives. From machine learning to glass that allows the colourblind to see colour and everything in between, Barbuto is ready to get geeky with you on pretty much any technology-related discussion you would like to engage on. Mark Bishop, Co-CEO & Executive Producer, marblemedia Does experiential marketing opportunities increase the quality of a brand and engagement among its audience? Discover and discuss how developing an all-encompassing experience, weaving digital and live/physical events, can engage users before, during and after an experience. Julius Comia, Director, Marketing & Promotions, Entertainment One Comia will speak to product and brand integration for film and TV and explore the possibilities, limitations and considerations that brands and producers should be aware of. Laura Henderson, Global Head of Content & Media Monetization, Mondelez International Henderson will discuss how brands make compelling content that ultimately monetizes, what pitfalls may be encountered, and how engaging with partners can help you achieve your goal. Michelle Prowse, VP of Planning, The Hive Strategic Marketing Prouse tackles how to harness the power of fandoms even when you’re not a superhero movie. Where is the opportunity in all this for you? We’re seeing brands bring together networks of peers and fans to supercharge their message. What can we take away and learn? Speaking
Michelle Prowse
Nick Barbuto
Laura Henderson 
Julius Comia
Mark Bishop Networking Lunch
Epic 12:15 PM-1:15 PM |
| 1:15 PM |
Tweak my plan
Epic 1:15 PM-2:15 PM Top creative, PR and media execs weigh in on actual marketing plans as three producers pitch theirs, providing tips for maximizing results and minimizing spend that can be applied to any entertainment marketing push. Speaking
Randy Stein, Judge 
Veronica Holmes, Judge 
Amy Laski, Judge |
| 2:15 PM |
Strategic partnerships: When 1+1 equals more than 2
Epic 2:15 PM-2:45 PM Innovative partnerships can exponentially further a marketing goal when both parties are aligned. Entertainment marketing has a long history of collaborating with brands to maximise promotional reach, but there’s bigger payoff potential in building strategic content programs with partners who share your target audience. From media to music, explore how to develop big-picture audience-building alliances. Speaking
Julius Comia 
Howard Lichtman |
| 2:45 PM |
Dissecting data: a marketing plan’s most powerful tool
Epic 2:45 PM-3:15 PM Using data to make informed marketing decisions can stretch the effectiveness of any budget. From some of Canada’s top marketing minds, learn how data is used to pinpoint your target and shape sophisticated marketing plans. Speaking
Fab Dolan 
Mark Tomblin |
| 3:15 PM |
Networking Refreshment Break
3:15 PM-3:30 PM |
| 3:30 PM |
Keynote: Walter Levitt, CMO, Comedy Central with Christina Jennings, Chairman & CEO, Shaftesbury
Epic 3:30 PM-4:15 PM The Chief Marketing Officer at Viacom’s Comedy Central, Walter Levitt joins Christina Jennings, Chairman & CEO Shaftesbury in a conversation about promoting one of America’s biggest comedy brands through one of marketing’s most disruptive periods. Under Levitt, Comedy Central embraced sharability as central to its content-promotion strategy early on and enjoyed runaway success using original digital content to boost linear audiences. The strategy helped build what would go on to be major Comedy Central brands, like Key and Peele, Tosh.0 and Workaholics while continuing to cultivate one of TV’s most fanatical fanbases for The Daily Show with Jon Stewart. With the number of platforms exploding, Comedy Central’s marketing strategy now includes Snapchat, which it used to help launch Trevor Noah as its newest personality, and keeping breakout Inside Amy Schumer’s star rising by feeding the internet’s endless appetite for all things Amy. After all, keeping Comedy Central front of mind with comedy seekers is Levitt’s MO daily. Speaking
Walter Levitt 
Christina Jennings |
| 4:15 PM |
Buzz on a Budget
Epic 4:15 PM-4:45 PM Creativity and innovative ideas can trump big budgets. Joanna Miles of eOne and creative director Robin Heisey look at how to leverage your marketing mix to get the most bang for your buck. From social media to guerrilla techniques there are ways to push your project with little or no money – it’s all about creating a connection that incites action and getting your audience to spread the word. This interactive breakaway session will showcase best in class examples of who made it work. Speaking
Joanna Miles 
Robin Heisey |
| 4:45 PM | |
| 5:00 PM |
Cocktails
Epic 5:00 PM-6:00 PM |