Session

Data: How to get it & How to use it

Tuesday, November 1, 2016
10:45 AM - 11:30 AM
Epic

Everyone talks about big data shaping the marketing of the future, but where do you access it and what can you do with it? This session introduces the raw elements of data-point identification and collection, and shares how even modestly-sized projects can profit from big (and small) data. To illustrate the potential, a case study of RBC's participation in the web series V Morgan is Dead delves into how data and research can shape a project and impact its rollout.