Session

Opening Keynote: The MBA Lens with David Kincaid

Tuesday, November 1, 2016
9:15 AM - 10:00 AM
Epic

Your project is unique, and everyone will certainly want to see it. The problem is, the audience doesn’t know about it. That’s where one of Canada’s top strategy consultants, David Kincaid, comes in. Join Kincaid as he dispenses MBA-style advice on how to look at your projects from a product POV. Kincaid has led marketing at mega brands like American Express and Labatt, and also has a broadcaster POV from his days as CMO at Corus Entertainment. Learn about the crucial components of brand development, strategic planning, market insights and measurement from the man whose company provides thought leadership for media companies and brands looking to grow their bottom line.