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| 8:00 AM |
Registration and Networking Breakfast |
| 9:00 AM |
Opening Remarks |
| 9:15 AM |
Opening Keynote: The MBA Lens with David Kincaid |
| 10:00 AM |
So you think you know your audience: Cracking the Canadian Consumer |
| 10:30 AM |
Networking Refreshment Break |
| 10:45 AM |
Data: How to get it & How to use it |
| 11:30 AM |
Digital Deep Dive |
| 12:15 PM |
Lunch Luncheon Roundtables |
| 1:15 PM |
Afternoon Keynote: What's your content strategy |
| 2:00 PM |
Let’s give them something to talk about: The New PR |
| 2:45 PM |
Networking Refreshment Break |
| 3:00 PM |
Amp my Plan |
| 3:45 PM |
Closing keynote: Out-smart, out-hustle and out play big brand budgets |
| 4:30 PM |
Closing Remarks |
| 4:45 PM |
Closing Cocktails |